ALEJANDRA'S MUSES
In a world where fashion often feels detached, Alejandra Alonso Rojas weaves a different narrative—one rooted in trust, intimacy, and the profound connections she shares with the women who inspire her. This is more than just a designer-client relationship; it's a journey into the soul of femininity, where homes become sanctuaries and personal rituals are celebrated.
At the heart of this project lies the essence of trust. As the muses graciously open their doors, they invite Alejandra into their intimate spaces, offering a glimpse into their world. It's a mutual exchange, where vulnerability meets creativity, and the result is a collection of stories told through fabric and stitch.
Novella Paghera
"Novella Paghera is a visionary force in the world of PR and communications, connecting brands with consumers in the ever-evolving digital landscape. As the founder of NPPR, she brings both creativity and strategy to every project, building bridges between fashion, lifestyle, and the modern world. Novella inspires me not only with her business acumen and ability to elevate brands, but with her innate sense of style, elegance and authenticity. She embodies the perfect balance of innovation and grace, making her both a friend and a muse who always leads with heart and a sharp eye for detail.”
Alina Cho
"Alina Cho is a true connoisseur of style, blending journalism, storytelling, and fashion with effortless elegance. As a former host of CNN's Fashion: Backstage Pass and now Editor at Large at Ballantine Bantam Dell, she has shaped how we understand the intersection of lifestyle, culture, and fashion. Alina inspires me with her ability to bring depth and authenticity to every narrative, whether in front of the camera or in the pages of a book. Her style is as refined and intelligent as her work, embodying a unique blend of grace, sophistication, and a bold, intellectual spirit. She inspires me not only as a friend, but as a reminder that true style is an expression of one's inner strength and individuality.”
Linda Rodin
"Linda Rodin is the epitome of timeless beauty and effortless elegance. As a former model, beauty pioneer, and founder of Rodin Olio Lusso, her style is a reflection of her inner confidence and curiosity, blending sophistication with a playful spirit. She inspires me with her authenticity, her ability to age gracefully, and her approach to life—a perfect balance of wisdom, creativity, and the kind of quiet strength that comes from truly knowing yourself. Her life and work embody a rare combination of inner confidence and outer elegance, making her an enduring source of inspiration to many.”
In her quest for authenticity, Alejandra finds inspiration not only in the women around her, starting within her own family. It's this deep-rooted connection that fuels her creativity, infusing each design with a sense of heritage and belonging. The process goes beyond mere design; it's about nurturing a bond that transcends time. Each garment carrying not just the Alejandra’s vision, but the essence of the women who wear them. From the subtle elegance of everyday moments to the bold declarations of individuality, every piece reflects the intricate tapestry of personalities that inspire Alejandra's craft.
Divya C. Matur
"Divya Matur is a rare blend of intellect, vision, and elegance. As a leader in fashion and merchandising, she has redefined what it means to be both strategic and stylish, seamlessly bridging the worlds of creativity and commerce. Her influence as Fashion Director at REVOLVE and her prior role as Chief Merchandising Officer at INTERMIX exemplify her extraordinary ability to shape the future of fashion. Beyond her impressive career, Divya inspires me as a muse for her authenticity, her keen eye for detail, and the effortless way she combines sophistication with bold, innovative style."
Marina Laroude
"Marina Larroude is a visionary whose influence in both fashion editorial and retail has shaped the modern landscape of style. With a career that spans roles as Fashion Director at Style.com and Teen Vogue, to VP and Fashion Director at Barneys, she has crafted a narrative of fashion that is both aspirational and accessible. Marina inspires me with her ability to bridge the worlds of high fashion and everyday elegance, infusing joy into the way we dress and redefining luxury with a focus on inclusivity, authenticity and passion for life. Her style is a perfect reflection of her philosophy—timeless, bold, and effortlessly chic.”
Lilah Ramzi
"Lilah Ramzi is the epitome of intellectual elegance, where creativity meets deep cultural understanding. As a fashion historian and editor at Vogue, her ability to weave storytelling into fashion is unparalleled, transcending fleeting trends with timeless style. Whether she’s celebrating Dior’s iconic New Look or championing vintage treasures, Lilah’s style is a beautiful extension of her sharp intellect and passion for fashion history. She inspires me not only with her mastery of blending the past and present, but with her unwavering authenticity, curiosity, and commitment to the enduring power of thoughtful expression."
Priya Shukla
"Priyanka Shukla is the epitome of dynamic elegance—effortlessly sophisticated yet always daring in her choices. As SVP of Global Communications at Vera Wang, she understands that style is not just about fashion, but about making a statement. Priyanka inspires me with her bold, unapologetic approach to both her work and her style. She never shies away from a look that speaks volumes, reminding me that true confidence lies in embracing individuality and never settling for the ordinary."
Elizabeth Sulcer
"Elizabeth Sulcer is a master of transforming femininity into art. Her styling is an exploration of beauty and creativity, seamlessly blending high fashion with bold storytelling. From her time apprenticing under Alexander McQueen to shaping the visual narratives for top magazines and brands, Elizabeth's work speaks to her fearless originality and her innate ability to capture the essence of a moment. As a muse, she inspires me with her unrelenting passion for artistry, her attention to detail, and the way she redefines what it means to be truly feminine, both in fashion and in life.”
As her business evolves, Alejandra remains steadfast in her commitment to personal connections. While embracing the digital landscape with ecommerce and a global presence, she never loses sight of the importance of one-on-one interactions. Her atelier becomes more than just a place of creation; it's a sanctuary where intimacy thrives, and strong personalities find their voice.
