Visit Alejandra Alonso Rojas Boutique in Soho, New York City for a personalized shopping experience where you can discover and try on our latest collections and exclusive styles.

In addition to our ready-to-wear options, we also provide private consultations and fittings for custom, bridal, and tailoring.

Existing and signature styles from the brand can be personalized to suit your preferences, including colors, hand dyes, lengths, details, and finishings. Let us help you create a unique and stunning look for you and your special day.

Appointments are available Monday to Friday 10am - 6pm.

Our dedicated team is available to assist you for an in person or virtual consultation. For bookings click on the link below.

To schedule an appointment, please email