Chapter No.4 : Alejandra Alonso Rojas Opens her first Boutique in New York City 


Alejandra Alonso Rojas is pleased to announce the opening of its first  Boutique in New York City to debut on Friday, November 16th. Located within the heart of Tribeca at 62 White Street, the recently restored landmark building’s 2,000 square foot, ground floor features 16-foot ceilings and the original cast-iron exterior from 1869. The raw space will be furnished with one of a kind, vintage European and American furniture from the 1920's - 1950's, re-upholstered by Alejandra herself and available for purchase throughout the duration of the pop-up.


“I am thrilled to have the opportunity to create our very own environment to showcase the lifestyle of the brand. Curating my collection in this remarkable, historical space in the heart of Tribeca is a dream come true for me”, says Alejandra Alonso Rojas.



Product offerings will include the brand’s signature handwoven knits, eco-conscience cashmere pieces, luxe tailored leather looks and shearling trimmed outerwear, all cast in rich earthy tones from the fall and resort collections. Exclusive services include custom tailoring and embroidery to personalize each purchase made.



In addition, Alejandra will introduce her first unisex piece: the His & Hers sweater, a cashmere knit inspired by love with the intent to be shared between couples and friends, which will be sold exclusively at the pop-up.



The shop will be open daily beginning November 16th through December 5th.
Monday - Friday 11am – 6pm
Saturday - Sunday 12pm-5pm


Photography: Kezi Ban