Chapter No.4 : Alejandra Alonso Rojas Opens her first Boutique in New York City
“I am thrilled to have the opportunity to create our very own environment to showcase the lifestyle of the brand. Curating my collection in this remarkable, historical space in the heart of Tribeca is a dream come true for me”, says Alejandra Alonso Rojas.
Product offerings will include the brand’s signature handwoven knits, eco-conscience cashmere pieces, luxe tailored leather looks and shearling trimmed outerwear, all cast in rich earthy tones from the fall and resort collections. Exclusive services include custom tailoring and embroidery to personalize each purchase made.
In addition, Alejandra will introduce her first unisex piece: the His & Hers sweater, a cashmere knit inspired by love with the intent to be shared between couples and friends, which will be sold exclusively at the pop-up.
Photography: Kezi Ban